CRM & Sales Use Case

Clean Your CRM
Before You Send

20–40% of CRM contacts have invalid email addresses. Job changes, company rebrands, and domain migrations make contact data stale fast. Clean before every campaign — not after the bounces come back.

Why CRM Contacts Go Stale
30%

People change jobs annually — old work email goes dead

15%

Company rebrands change domains — old addresses bounce

8%

Domain migrations after acquisitions invalidate addresses

5%

Role account changes (new person in the role, same address ignored)

~25%
average invalid rate on CRM contacts not cleaned in 12 months

CRM Email Problems BounceZero Detects

Standard CRM hygiene tools check for duplicates and formatting. BounceZero checks whether the addresses actually work.

Deactivated employee accounts

When a contact leaves their company, IT deactivates the email. The domain still exists — so basic checks miss it. BounceZero's SMTP handshake confirms the specific mailbox.

Domain redirects after rebrand

Company rebrands often set up email forwarding temporarily, then let it lapse. Addresses that worked 6 months ago now bounce silently.

Catch-all corporate domains

23% of B2B corporate domains accept all email regardless of whether the person still works there. BounceZero flags these for manual review rather than treating them as valid.

Typos from manual entry

CRM data entered manually has 3–7% typo rates: gmial.com, yahoo.co, missing TLD. Caught immediately by syntax + DNS checks.

Merged company domains

Post-acquisition email infrastructure changes can invalidate entire domains. BounceZero checks current DNS and MX records against verified domain status.

Role accounts without a person

info@, sales@, contact@ — often the email associated with a company in your CRM, not an individual. Engagement rates near zero; flag for manual reassignment.

CRM Cleaning Workflow

Works with HubSpot, Salesforce, Pipedrive, Close, Zoho, or any CRM that exports CSV.

1
Export contacts

From your CRM, export your contacts segment as CSV with email, first name, last name, and company columns. Filter by last activity date — start with contacts not engaged in 12+ months.

2
Upload to BounceZero

Drop the CSV into BounceZero's bulk upload. Supports up to 500,000 records per batch. Results include verdict (valid/invalid/risky/unknown), score, and classification per address.

3
Segment the results

Sort by verdict. Invalid = remove from CRM or mark as bounced. Risky (catch-all) = add tag for manual review. Unknown = retry in 24h. Valid = safe to email.

4
Update your CRM

Re-import the verified CSV with the BounceZero verdict as a custom field. Use your CRM's bulk update to set contact status, create suppression lists, or trigger re-engagement workflows for risky contacts.

5
Repeat quarterly

B2B contacts decay fastest. Set a calendar reminder for quarterly CRM audits. Use BounceZero's API to trigger verification automatically when contacts pass a specific inactivity threshold.

CRM Email Cleaning FAQ

Make Every CRM Contact Count

Upload your CRM export and know exactly which contacts are still reachable. First 100 free.

Start Free

Need higher volume? See our bulk plans.

Follow BounceZero