Lusha is popular for its Chrome extension and mobile number coverage, but it’s expensive per credit and thin on EU data. Here are 7 alternatives compared on price, data quality, GDPR, and use case fit - with a decision guide to pick the right one.
Expensive per credit
Lusha charges per-unlock with credits that expire. Apollo gives more credits at lower price per contact.
Thin EU data
Lusha’s European coverage is limited. Cognism or Kaspr are purpose-built for EU outreach.
No built-in sequencer
Lusha is data-only. Apollo, Outreach, and Clay offer enrichment + sequencing in one stack.
US teams, mid-market and SMB, cost-conscious
EU/UK-focused sales, enterprise, GDPR-critical
Agencies, SMBs, email-only outreach
EU/UK SDRs, mobile-first outreach
Enterprise, ABM, large GTM teams
Quality-over-quantity teams, high-ACV accounts
Ops/RevOps teams, automation-first GTM
| If you need... | Use this instead |
|---|---|
| US outbound at low cost with sequencer included | Apollo |
| EU/UK outreach with verified mobiles and GDPR compliance | Cognism or Kaspr |
| Email-only outreach with highest accuracy rates | FindyMail or Hunter |
| Enterprise ABM with intent data and org charts | ZoomInfo |
| Enrichment workflow combining multiple sources | Clay |
| Chrome extension for mobile numbers, EU focus | Kaspr |
| High-volume US prospecting with free tier to start | Apollo |
Apollo, Lusha, Cognism, and Hunter all have accuracy claims - but “verified” in their platform means the address existed when they last checked. B2B email data decays at ~2%/month. Always run exports through BounceZero before loading into your sequencer to catch the addresses that have gone stale since the data provider last verified them.
It depends on your use case: Apollo for US outbound at low cost with a free tier; Cognism for EU/UK GDPR-compliant data with verified mobiles; Hunter or FindyMail for email-only accuracy; Kaspr for a cheaper Lusha-like Chrome extension focused on Europe; Clay for enrichment workflow automation.
Lusha operates under GDPR on Legitimate Interest but does not scrub against EU Do-Not-Call registers the way Cognism does, and its EU data is thinner. For UK/EU outreach where GDPR compliance is critical, Cognism or Kaspr are stronger choices. Review any provider’s DPA before processing EU personal data.
Lusha 2026 pricing: Free (5 credits/mo), Pro (~$49/user/mo, 480 credits/year), Premium (~$79/user/mo), Scale (custom). 1 credit = 1 contact unlock. Mobile numbers cost more credits. Apollo gives more credits at a lower price point for email-focused outreach.
Every B2B data provider’s accuracy degrades over time. BounceZero’s live SMTP verification catches stale addresses that no database lookup can find. $3/1K. 100 free credits.
Apollo, ZoomInfo, Lusha and Cognism all have accuracy gaps - verify exports before sending
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