Lusha is a B2B contact data tool used by 800,000+ sales professionals. This review covers real email accuracy numbers, credit pricing, mobile number quality, and how it compares to Apollo, Hunter, and ZoomInfo for cold email outreach.
Accuracy based on internal verification of 20,000 Lusha-sourced contacts (Jan-Jun 2026).
Lusha is one of the few tools with genuine mobile number coverage for European contacts. For UK, Germany, France, and Netherlands, mobile accuracy exceeds 80% - better than most competitors.
The Lusha Chrome extension reveals contact data directly on LinkedIn profiles, Sales Navigator, and Salesforce. The integration is the most polished in this category.
Pro and Enterprise tiers include buyer intent signals - companies showing purchase intent for categories relevant to your product. Useful for timing outreach to warm accounts.
Lusha refreshes contact records every 30 days via community verification. This is faster than ZoomInfo refresh cycles and shows in slightly lower stale-data rates.
Lusha maintains an EU data transfer compliance framework and excludes categories of personal data that would require consent under GDPR. Important for EU-based sales teams.
CSV upload for bulk enrichment is available on all paid plans. Upload a company list and receive matched contacts without using the per-reveal credit model for each contact.
480 credits/month on the Pro plan at $51/month means $0.11 per contact. Apollo gives 10,000+ credits at $49/month. For email volume, Lusha is 20x more expensive per contact.
Lusha marks email addresses as verified but does not run active SMTP checks before delivery. Many reported-as-valid addresses fail at the mailbox level. Always re-verify with BounceZero before sending.
Credit constraints mean Lusha users rarely build the volume needed for effective cold email. The tool is designed for 1:1 sales prospecting, not campaign-level outreach.
Lusha provides basic firmographic data (company size, industry, location) but lacks the technographic data, org chart depth, and real-time intent signals that ZoomInfo provides at the enterprise tier.
| Plan | Price/month | Credits/month | Cost per contact | Key limits |
|---|---|---|---|---|
| Free | $0 | 5 | $0 (trial only) | 5 reveals/month; Chrome extension only |
| Pro | $29-51/user | 40-480 | $0.06-0.11 | Bulk export; CRM integrations; intent data extra |
| Premium | Custom | Unlimited* | Negotiated | Team management; API access; SSO |
| Scale | Custom | Unlimited* | Negotiated | Enterprise contracts; dedicated CSM; SLA |
*Fair use limits apply. Prices as of July 2026; annual billing typically saves 20-30%.
| Feature | Lusha | Apollo.io | Hunter.io | ZoomInfo |
|---|---|---|---|---|
| Email accuracy | 75-80% | 73-78% | 85%+ | 78-82% |
| Mobile number accuracy | 85% | 60-70% | N/A | 75-80% |
| Monthly credits (paid entry) | 480 | 10,000+ | 500 searches | Unlimited* |
| Price/month (entry paid) | $29 | $49 | $49 | ~$1,000 |
| LinkedIn integration | Chrome ext | Chrome ext | Chrome ext | Sales OS |
| Bulk CSV enrichment | Yes | Yes | Yes | Yes |
| Intent data | Add-on | Included | No | Included |
| CRM integrations | Salesforce, HubSpot, Pipedrive | 25+ native | HubSpot, Salesforce | 15+ native |
| API access | Paid plans | All plans | All plans | Enterprise |
| Free plan | 5 credits/mo | Limited | 25 searches/mo | No |
| Best for | Phone-first outreach | Email volume | Domain-based prospecting | Enterprise GTM |
If your sequence leads with a cold call, Lusha mobile number accuracy (85%) is the best-in-class option for European and North American markets.
Under 50 cold emails per day, Lusha Pro credit limits are workable. At 200+ emails/day, credit costs become prohibitive.
Lusha Chrome extension is the most friction-free way to reveal contact data during LinkedIn research without switching tabs.
For email campaigns, Apollo gives 20x more monthly contacts at the same price. Lusha is the wrong tool for volume email outreach.
ZoomInfo covers more company signals, org chart depth, and technographic data at the enterprise tier. Lusha intent is a thin add-on.
Hunter.io finds all email addresses at a domain for 85%+ verified accuracy. Lusha does not match Hunter for domain-level prospecting.
If you are using Lusha for email outreach despite the credit costs, the required workflow is:
CSV with email column. Lusha marks contacts as verified but does not run live SMTP checks.
Upload to BounceZero. Expect to remove 20-25% of contacts (catch-alls, invalids, disposables). 8 minutes per 1,000 contacts.
For cold email, remove catch-all (risky) contacts as well as invalid ones. Catch-alls cause silent delivery failures that damage domain reputation.
Import to Instantly, Smartlead, or your ESP. Expected bounce rate: under 1%.
Even Lusha data needs verification. Remove invalids and catch-alls before your campaign reaches inboxes. 100 free credits, results in 8 minutes.
Apollo, ZoomInfo, Lusha and Cognism all have accuracy gaps - verify exports before sending
Domain search accuracy, pricing, and when to use it
Email finder + drip campaigns + warmup in one tool
Waterfall enrichment, AI first lines, and is $167-446+/mo worth it
Domain search vs ICP prospecting - when to use each and how to stack them
Up to 30% of Apollo emails will bounce without verification
20-25% accuracy gap on ZoomInfo email data
Continue through related topics