Customer acquisition cost is the total sales and marketing spend in a period divided by the number of new customers won in it. It is tracked blended and per channel, and compared with lifetime value; a LTV to CAC ratio of three or more is the usual target, with payback inside 12 months for SaaS. Data quality sits inside CAC as a hidden line: spend on finder credits, sequences and rep time that goes to addresses which bounce is acquisition cost with no customer attached.
CAC is computed from the finance ledger, not the CRM, so that tool costs, salaries and agency fees are included. Per-channel CAC needs attribution, which is imperfect; blended CAC is the number investors read.
The data discount is easy to size. If 14.5% of an outbound list is invalid and the list cost, the sequencing seats and a share of rep time were spent on all of it, that share of outbound spend produced nothing. Verification at a fraction of a cent per address is the cheapest CAC reduction available to an outbound team.
An outbound programme spends $18,000 a quarter and wins 30 customers: CAC $600. 15% of its list was invalid, so about $2,700 was spent reaching nobody. Verifying the 40,000 addresses it works per quarter costs $140 on a Business pack; the same 30 customers at $15,440 of effective spend is a CAC of $515.
Verify a list or a single address. 100 free checks a month, unknowns refunded.
Verify Leads - FreeAyoub built BounceZero's 5-stage validation pipeline, its dedicated BGP-announced IP infrastructure, and the Patroni HA PostgreSQL cluster behind every verification. Previously built high-volume email delivery infrastructure. Trained at 1337 Benguerir (École 42 network, 2019). Open-source: bgp_analyzer.